Strategic Consulting

Acquisition Preparation

Growth Consulting

Achieve strategic growth through acquisition.

As entrepreneurs we crave a legacy.  The tapestry of our legacy usually includes both our personal life, and the story of our business. For us, these aren’t mutually exclusive – much of what we want in one space, interlaces with the other, in terms of wellbeing, family success, and business success.

So, while you’re weaving your own journey of personal growth, good health, and the nurturing of a family, Destined can help you with that other key design in your tapestry – business legacy.

Every entrepreneur experiences the cycle of business growth stages. Some stages will be entirely organic, like the exponential kind you saw back when you were first building your business. Or the expansive kind, like when you seized opportunities not necessarily in your wheelhouse and steered toward the next evolution.

In today’s business world, though, the obstacles you face every day, may be fogging the horizon of potential growth opportunities. So, while you juggle the business intricacies, the growth momentum may be stalling with no new currents to take you to more lucrative opportunities. It’s in times like these when you should consider acquiring another business to drive growth.

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How We Help

Acquisition Preparation

Developing a growth strategy starts now.

Destined’s team of growth consultants are experienced entrepreneurs that offer strategic solutions. The right acquisition will not only establish your legacy it will lead you to your destiny faster.

Destined can help you identify, and prepare for, an acquisition to achieve growth goals. We’ll help you:

  • Develop a sound acquisition strategy and roadmap.

  • Contact potential acquisition candidates to find a strategic and cultural fit.

  • Determine how a combined company will drive growth.

  • Manage the entire negotiation and transaction process.

  • Plan how to incorporate the acquisition into your organization.

What is a business growth consultant?

As an owner you may not always be in a position to identify growth potential, or you just don’t have the time to properly strategize around it.

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Therefore, a business growth consultant will look at  three areas of your business. Areas that, when new opportunities are seized, will drive growth. Here, we’ll detail those areas for clarity:

Markets

Looking to acquire an organization in a new market is a growth strategy that functions on the principle of symbiosis. Your target company may benefit from your salesforce and potential for the cultivation of relationships. And your company will benefit from access to established markets that are new to you, thus immediately exposing your business to untapped growth opportunities.

A good example of expanding into new markets via acquisition, is detailed succinctly by Goedhart, Koller and Wessels in their article, The Six Types of Successful Acquisitions . Granted, the example is based on an atypically large transaction – Proctor & Gamble’s acquisition of Gillette – but it still stands: ‘In Proctor & Gamble’s (P&G) acquisition of Gillette, the combined company benefited because P&G had stronger sales in some emerging markets, Gillette in others. Working together, they introduced their products into new markets much more quickly.’

Channels

Identifying new channels in which to sell your products or services is a growth strategy that prioritizes new ways of getting your products to customers. However, building a new channel from the ground up takes a significant time and financial investment.  So often, it will be less expensive and more efficient to acquire a successful organization within a new channel to quickly drive growth.

It can be as simple as identifying the opportunity for a new channel – for example, starting direct sales to customers, that will exist as a complement to your sales through other service or product providers.

Darren Dahl , in his article How to Develop a Business Growth strategy , cites Apple’s online move in adding its retail division, as a reinforcing example. He says: ‘When Apple added its retail division, it was also adopting an alternative channel strategy. Using the internet as a means for your customers to access your products or services in a new way, such as adopting a rental model or software as a service, is another alternative channel strategy.’

Products

Lastly, a classic growth strategy, is the development of new products or services for your customers. Product development ties neatly with your foray into new markets following the acquisition of a target business. With the addition of new capabilities, and access to a new customer base, product development to drive growth is often an inevitable biproduct.

Entrepreneur Keith McFarland , in his book The Breakthrough Company , again cites Apple as a pioneering example of new market and new product infiltration for growth, after introducing the iPod. He says: ‘What made the iPod such a breakthrough product was that it could be sold alone, independent of an Apple computer, but, at the same time, it also helped expose more customers to the computers Apple offered’.

As your growth strategy consultant, Destined will help identify potential acquisitions within new markets, channels, or products, so you can choose the acquisition strategy that matches your growth goals.

“My team and I have viewed Destined as a strategic partner for years and have seen positive business results year-over-year.”

Jarrod Lopiccolo, CEO, Noble Studios

We Guide

Experience business growth consulting by Destined.

That’s the lowdown on how to achieve growth through acquisition, and the general role of the business growth consultant in the process.

Your journey is our journey – we want to guide you and your business to the levels of growth it can achieve. That’s why we’ve developed business growth consulting, the Destined way.

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