client journey
Building a premier brand.
A first time CEO reimagined her brand so she could increase bill rates and ultimately improve net margin.
30+
Contractors
3
Markets
20%
Margin Increase
$100k
Average Client Contract
Rapid Growth Challenges
This owner developed a specialized recruiting business that provided independent contractors to clients based on their specific needs. She made an aggressive entry into the market due to her low rates and her business grew rapidly.
As a first time CEO she was unsure of how to sustain the growth and the profits were far below expectations.
No long term customer contracts
Low margins as a result of low rates
Lack of organizational structure
Client Results
Destined worked with the owner to re-position her business into a premier brand so she could increase her rates. She was guided through a functionality project to determine the roles and responsibilities that would be needed to achieve the next level of growth. A growth roadmap was developed to build supplemental channels to new sections of her market.
Premier positioning
20% margin increase
New client contracts with required minimums
“Destined helped me reevaluate my business plan at a critical stage of development. I worked with the team to rebrand my business which gave me the financial ability to build an infrastructure that could support future growth. I am grateful for the team’s wisdom and efforts to help me evolve my business.”
CEO & Owner, Specialized Recruiting Firm