Last updated: October 16, 2020.
This Privacy Notice describes how Be Destined Inc. (“Destined”, “we”, “us”, or “our”) collects, shares and uses personal information about you, and how you can exercise your privacy rights. It applies to all individuals who access our website at bedestined.com (“Site”), communicate with us or engage our services (“Services”).
We recommend that you read this Privacy Notice in full to ensure you are fully informed. If, after reviewing this Privacy Notice, you have any questions or privacy concerns, please send us an email to firstname.lastname@example.org.
Who We Are
In connection with the Site and Services, the data controller of your personal information is:
Be Destined Inc., a California corporation
333 Bush Street, #2100, San Francisco CA 94104. email@example.com
For more information about Destined and our Services, please visit our Site.
Changes to This Privacy Notice
We may update this Privacy Notice from time to time. If we make material changes to this Privacy Notice, we will post our updated Privacy Notice on the Services where applicable, and for a reasonable period of time we will post notice of the change so it is visible to visitors and users after the change is posted. By your continued use of the Site and/or Services, you will be deemed to consent to the terms of the revised Privacy Notice.
What Personal Information Do We Collect?
In order to provide the Site and Services, we collect various types of information. The personal information that we may collect about you when you visit our Site broadly falls into the following categories. We collect personal information directly from you when you provide it to us, such as when you contact us for more information about our Services or use our customer portal. We also may collect information indirectly through automated technologies, such as cookies, or from third parties who assist us with our business operations.
Personal Information You Provide to Us
We collect personal information that you provide voluntarily through the Site, for example when you contact us via online forms, use our customer portal or register for events that we sponsor or organize. The personal information that we collect about you may include some or all of the following:
- Job title or position
- Company or organization
- Contact information, including email address, mailing address and telephone number(s)
- Any other personal information that you voluntarily choose to provide to us.
If we ask you to provide any other personal information not listed above, we will explain why you are asked to provide it.
Note that if you engage Destined, you will be required to provide more information in order for us to fulfill our Services, as further explained below.
Personal Information We Collect Indirectly
If you are visiting the Site, we automatically collect information about the computer or devices (including mobile devices) you use to access the Site, and your interactions with the Site, such as through cookies and other automated technologies, as explained in our Cookie Notice. For example, we may collect and store information such as your IP address, device type, unique device identification number, browser-type, broad geographic location (e.g., country or city-level location) and other technical information. We may also collect information about how your device has interacted with our Site, including the pages accessed and links clicked.
Collecting this information enables us the Site to work. It also enables us to better understand the visitors who come to the Site and what content on our Site may be of interest to them. We use this information for analytics purposes and to improve the quality and relevance of our Site to our visitors, as well as for marketing and advertising purposes.
We may collect personal information from third parties, such as when you register for one of our events using a third-party event registration platform, use a web-conferencing service for video conferences or from LinkedIn. If we do collect such information, we will process and secure it as set forth in this Privacy Notice, however such third parties’ own use and disclosure of your personal information is subject to their respective privacy notices.
In connection with providing our Services, we may also collect and use information with respect to potential buyers from social media or CRM platforms, which may include the contact information.
Personal Information Collected to Fulfill our Services to Clients
When you engage Destined to provide the Services, we collect and use information that is necessary for the performance of those Services. Destined provides advice to businesses to help them grow through to a sale transaction. As such, much of the information needed to provide the Services relates to the company or organization – our “Client” – for which the Services are to be provided and is not personal information. This includes Client financials, contracts and other typical due diligence materials.
However, some of the information that is provided by Clients’ representatives (or in some instances collected from third parties at the request of our Clients) in order for us to fulfill the Services constitutes personal information. This information may include:
- Basic information such as Client representatives’ names, positions and contact information
- Employee and payroll information
- Other personal information that may be needed to provide the Services to the Client.
If you provide us with the personal information of other individuals, including your organization’s employees, for purposes of the Services, please ensure that you have the authority to do so.
We only use this information to provide our Services. The information that our Clients provide may be disclosed to third parties to the extent that is reasonably necessary in connection with the performance of our Services – such as when we contact potential buyers for your company or organization.
Legal Bases for Processing Personal Information
The legal basis upon which we rely to collect and use the personal information described above will depend on the type of information we collect and the purpose for which we collect it.
We will normally collect personal information from you only where we need the personal information to perform a contract with you (for instance, when providing our Services), where we have your consent to do so, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some limited cases, we may also have a legal obligation to process personal information about you, or may need to process personal information in connection with legal claims.
If you have questions about the legal bases upon which we rely in order to collect and use your personal information (including any legitimate interests relied upon), please send an email to firstname.lastname@example.org.
We may engage partners who assist us with marketing our Services. What does this mean? Some of the partners will use information obtained from cookies – such as your device identifier or IP address – to serve you targeted marketing about the Services. Please see our Cookie Notice for more information about targeting cookies as well as your choices.
The Site uses Google Analytics, an analytics service that drops cookies and/or similar technologies to collect and store information about your device and use of the Site. We use Google Analytics to calculate visitor, session and campaign data for the Site analytics reports.
We use Hotjar and Crazy Egg, which are third-party in-Site behavior analytics platforms designed to give us an aggregated view of our visitors’ behavior while browsing the Site. By using heat maps (a graphical representation of data that uses a system of color-coding to represent different values) and similar technologies, these services provide us valuable insight about what is of interest to visitors on our Site. Hotjar and Crazy Egg are not designed to track individual users, however if you wish to opt-out please click here for Hotjar and here for Crazy Egg.
Our Site may contain videos or links to videos relating to the Services. If you click on a link or view a video, we do not collect any information, however the third-party video platforms, such as YouTube or Vimeo, may collect some personal information as set forth in their privacy notices.
How & Why We Use Your Information
We will use your personal information for in order to:
- Provide the Site and Services
- Communicate with individuals who contact us via the Site contact form
- Respond to and fulfill your requests for Services or other inquiries
- Contact you in connection with any of our Services and transactions on our Services
- Contact you for marketing purposes
- Understand how you use the Site and perform research and analytics
- Enhance user experience and customize, personalize and deliver content that you see on the Site, including for marketing and advertising purposes (such as on social media)
- Enable feedback
- Comply with the law
Do Not Track Signals
We do not respond to or alter our practices based upon your selection of the “Do Not Track” setting or other “opt out” setting or feature that may be offered by your browser, however we reserve the right to do so in the future.
Disclosure of Your Information
Service Providers and Partners
We share personal information with the following types of companies:
- Companies that perform services on our behalf, such as:
- Site hosting service
- Customer portal provider
- Event registration platform
- Email communication provider
- CRM provider
- Analytics (including in-Site behavioral analytics) partners
- Marketing and advertising partners
We may share your information with any person or entity where we believe in good faith that such disclosure is necessary or otherwise appropriate to: (a) comply with the law or in response to a valid subpoena, court order, government request, or other valid legal process; (b) produce relevant documents or information in connection with litigation, arbitration, mediation, adjudication, government or internal investigations, or other legal or administrative proceedings; (c) protect the interests, rights, safety, or property of Destined or others; or (d) enforce the Terms for the Services or other contractual obligations.
As we continue to grow, we may purchase websites, applications, subsidiaries, other businesses or business units. Alternatively, we may sell businesses or business units, merge with other entities and/or sell assets or stock, in some cases as part of a reorganization or liquidation in bankruptcy, as well as raise capital through financings. In connection with or as part of these transactions, we may transfer your personal information to another entity upon a merger, consolidation, financing or other corporate reorganization in which Destined participates, or to a purchaser or acquirer of all or a portion of Destined’s assets, bankruptcy sale included.
We may share your information with any person or entity when we have your consent in order to provide the Services.
Aggregated and De-identified Information
We may use and share non-personal information about you or your use of the Site and Services, including any de-identified and aggregated data with third parties without limitation.
Opting-Out of Marketing Communications from Us
You may opt-out at any time of receiving direct marketing emails and other promotional email communications. You may opt-out by choosing the “Unsubscribe” option available as a link in every promotional email. You may also do so by contacting us at email@example.com.
We will gladly comply with all requests to opt-out of or unsubscribe from promotional communications, but reserve the maximum amount of time allowed by law to process such requests. You cannot opt-out of certain transactional emails or communications, which are necessary to conclude a transaction or provide the Services.
The Site and Services are not directed toward persons under 18 years of age. We do not knowingly market to or collect any personal information from children under the age of 18. If you are under 18, you are not permitted to submit any personal information to us or on the Site.
If you are a parent or guardian, and believe that we have the personal information of your minor child in our database, please contact us immediately at firstname.lastname@example.org to request that we remove such information from our records.
We have implemented technical and organizational measures designed to protect against the loss, misuse, and alteration of your personal information. Despite our efforts, however, no security measures are perfect or impenetrable. We appreciate your help in safeguarding the integrity of your own and others’ privacy, and encourage you to let us know immediately if you suspect that any personal information you shared with us is being used contrary to this Privacy Notice.
We will retain the personal information that we collect where we have an ongoing legitimate business need to do so, including to provide you with our Services or to comply with applicable legal, tax or accounting requirements. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it. If this is not immediately possible because your personal information has been stored in backup archives, we will securely store your personal information and isolate it from any further processing until deletion is possible.
Third Party Links and Services
The Site may contain links to third-party websites, including social networking platforms as explained above. In some cases, you may click on a link, in other cases you may be automatically redirected from the Site. Your use of these features may result in the collection or sharing of information about you, depending on the feature. Please be aware that we are not responsible for the content or privacy practices of other websites or services, including those to which we link. We do not endorse or make any representations about third-party websites or services. The personal information you choose to provide to or that is collected by these third parties is not covered by our Privacy Notice. We strongly encourage you to read such third parties’ privacy notices.
We are located in the United States, and the personal information that we collect is stored on servers located in the United States. This means that your personal information will be collected, processed and stored in the United States, which may have data protection laws that are different from (and sometimes less protective than) the laws of your country or region.
By sending us personal information, you agree and consent to the processing of your personal information in the United States, which may not offer an equivalent level of protection to that required in other countries or regions (particularly the European Economic Area), and to the processing of that information by us on servers located in the United States, as described in this Privacy Notice.
With respect to transfers to third-party service providers, we take reasonable steps to ensure appropriate safeguards.
While we are a U.S. company offering and providing our Site and Services to U.S.-based organizations, we believe that individuals should have control over their personal information. As such, you may:
- Access, correct, update or request deletion of your personal information. Please note that with respect to requests for deletion, we will address each request on a case-by-case basis as we may be required to retain some personal information.
- Object to the processing of your personal information or ask us to restrict processing of your personal information.
- Request portability of your personal information.
- Opt-out of marketing communications we send you at any time. You can do so by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you.
- Withdraw your consent at any time if we have collected your personal information with your consent. Note that if you withdraw your consent, it does not affect the lawfulness of processing that we conducted prior to your withdrawal.
To exercise the above-mentioned rights, please contact us at email@example.com. We will respond to requests and require you to verify your identity in accordance with applicable data protection laws. You may also lodge a complaint with a regulator, however we encourage you to first contact us so that we may address any concerns.
Should you have any questions about this Privacy Notice, please contact us by sending an email to firstname.lastname@example.org. Please provide your name, mailing address, telephone number and email address so we can service you more quickly. You can also write to us at:
Be Destined Inc.
333 Bush Street, Ste. 2100,
San Francisco CA 94104